Posted by Celina Johnson on 22 Jan 2012 /
Maintaining a Twitter account effectively takes time and time is money, right? Now there is a simple way to save time tweeting with Buffer.
Buffer is an application which allows you to schedule tweets to your Twitter account and status updates to your Facebook pages.
Why I like Buffer
Personally I like Buffer because it is easy to use. I can take an hour out of my day to catch up on what is happening around the globe and if I find something of interest I simply press the ‘Buffer’ app in browser and I can make a tweet about that particular webpage. Sure some people might not like the fact that I have scheduled a tweet but the fact of the matter is I still check my twitter account several times a day and jump in and out of conversations as I please.
Buffer schedules my tweets for optimum exposure and spreads them out evenly rather than flooding the twitterfeed (which we all know can get crazy at times). It also allows me to connect my bit.ly account to analyse links within tweets or status updates.
The best part about Buffer is that it is free to start using it. Yep that means you can sign up right now and start scheduling your tweets or Facebook status updates.
One down side to Buffer for Facebook Business Page users is that you can not currently ‘share’ status updates posted by Buffer. Other than that Buffer all you like and start saving time.
Over to you now, how do you save time on your social media marketing?
For eight years Celina successfully worked in shopping centres owned and/or managed by Byvan/FPD Savills, Mirvac and Stockland. Now she works with retailers, small business and sub-regional shopping centres, setting up and managing their social media and marketing. Celina also teaches businesses how to make the most of their social media presence.
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison
Celina has worked with me on multiple shopping centre social media campaigns. across properties in NSW, WA, VIC and SA for Jones Lang LaSalle and Woolworths Ltd, optimising the investment from limited marketing funds and providing measurable results.
Lisa Tierney, Shopping Centre Marketing Consultant