One of the simplest things you can do to drive people to your Facebook page is to tell them how to get there. Often fans get lost (or distracted) by the Facebook search function, the best way to prevent this is to provide your vanity URL. Your vanity URL is your very own Facebook web address.
First things first though, you need to claim it. Let me tell you how…
Step 1 – You need at least 25 fans
In order to claim your vanity URL you need at least 25 people to like your page. Now is the time to put a call out to your family and friends or even customers on your email list.
Step 2 – Decide on your vanity URL
Now that you have 25 fans you can claim your Facebook vanity URL but what are you going to call it? Keep it simple and make sure it relates to your business. Some people use the exact same address as their website e.g. www.isocialize.com.au and www.facebook.com/isocialize. You can run in to trouble if your name is already taken or there are too many keystrokes. Be careful not to claim a URL which has nothing to do with your business, remember other businesses can make a claim to Facebook with an Intellectual Property Infringement Form if you do.
Step 3 – Claim it
Now that you have some options for your vanity URL you can log in to your Facebook business page and claim it. Follow these steps:
Step 4 – Promote it
Now that you have claimed your vanity URL make sure you direct people to it. You might like to add it to all of your marketing collateral, store signage or use it in a campaign.
N.B According to Facebook once you claim your vanity URL you can never change it so be careful with your spelling and triple check everything!
Have you claimed your Facebook URL?
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