I have spoken before about the differences between a Facebook Business Page and a Personal Profile, it seems pretty clear that if you are a business and you want to be on Facebook you need to set up a Business Facebook Page. There are however plenty of businesses still using personal profiles. This is a good opportunity to set up your Business Facebook Page – the right way, so you don’t miss out on a whole host of benefits. In addition to this if you have set up your business under a Facebook personal profile you are running the risk of having your page shutdown because it is against Facebook’s Terms & Conditions (refer to point number 4). To help you get up and running on a Business Facebook Page take a look at the rest of this post or share it with everyone you know who currently has their business set up on a Facebook personal profile.
1. Make sure you are logged into Facebook using your personal account, then type type in the web address http://www.facebook.com/business. You’ll see a page that looks like this:
3. Now you have several options to choose from as to the type of page you would like to set up:
Depending on which option best suits your needs this will determine the fields that you will need to fill out to set up your page. Today we’re going to take a look at the ‘Local business or Place’ option. I’d recommend setting up this type of page if you are a local business with a physical address and you want people to be able to ‘Check in.’
4. Click on ‘Local Business or Place’ and fill in the details to describe your business, read the terms and tick to agree if you are happy to proceed. Click ‘Get Started’
5. Now you want to upload an image for your profile picture. You can upload this from your computer, you might like to use your logo or something else which represents your business. If you have a website you can also import a photo from there. You have a maximum amount of space 180px wide x 540px high.
6. You will be prompted to invite friends, import contacts, share to your wall and like the page. You will receive a better response if you opt out of all of these options initially and ‘skip’ this process. You can always do this once your page is looking great and give people a real reason to press the like button.
7.Now you can add in your website and tell people a little bit about your business. When you’re ready click ‘Continue’
8. Now you will be taken to your new Business Facebook Page. The first thing you will want to do is click on ‘Edit Info’
9. Next you can implement my 5 Essential Steps Before Publishing your Facebook Fan Page, which includes unpublishing your page so you can get it looking just right before people see it.
10. Before you publish your page make sure you check all of your settings by clicking ‘Edit Info’ and checking all of the options down the left hand side. Make sure they are set up according to your requirements. You will also need to fill out the ‘Info’ Tab so people know who you are and what your business is all about.
11. When you have your Facebook Business Page ready and you have made a couple of status updates (to demonstrate what you’ll be talking about, give them a reason to hit like!) you can publish your page. Click ‘Edit Info’ and choose the option ‘Manage Permissions,’ untick the box that says ‘Unpublish my page’
12. Finally you can go and tell everyone on your personal page to like your Business Page. You can also invite your friends by clicking on the ‘Invite Friends’ option down the right hand side of your Business Facebook Page. When you have at least 25 fans you can claim your vanity URL.
If you have already set up your business on a personal profile on Facebook and you don’t want to lose the friends/fans you already have you might like to try migrating your personal profile over to a Business Facebook Page. I have not used this option personally so I am not 100% sure how successful it will be but it may be a better option than starting from scratch, which is what you would need to do otherwise. If you do decide to use the option to migrate your page I’d love to hear any success stories.
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