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There are plenty of businesses out there that don’t have Facebook Pages or do they?
You see regardless of whether or not you want to have a Facebook Page for your business people can easily create one simply by ‘checking in’ to your store, shopping centre or restaurant etc.
When people ‘check in’ to your business on Facebook they have the option to make a status update, tag their friends or even upload a photo. None of this can be seen on the Facebook page unless you are those people’s friends or their profile is made public, however the page will record the ‘check in’ and anything else that is made public.
To check to see if your business has a Facebook Page quickly do a search now in Facebook, I normally do the following:
If you click on the Place you will see the number of people who like it and the number of people who were here. If you take a look in the top right hand corner you will see a little cog, click on this and a drop down menu will appear. Now you will see several options. If you are the business owner you can claim the place by selecting this option. Facebook will ask you to verify this and they will send you confirmation as soon as the page is yours. I have done this before many times and to Facebook’s credit they are very quick with responding to these requests.
When you receive confirmation that the page is yours from Facebook you can go ahead and use the Place/Page as a Facebook Business Page and start uploading Timeline covers, profile pics and updating the ‘About’ section. It will also show you how to make status updates and much more.
So you might be wondering why is it important to claim your Place or Page if it already exists? Why can’t I just create a new page? I believe it’s important to claim an existing page (provided it is genuinely yours) for the following reasons:
If you are a business who has already created a page without checking to see if your Place already exists you may discover that people won’t be able to ‘check in’ to your place or if they do they will be checking in to a completely irrelevant site which will not provide you with any word of mouth advantages other than adding to the fan tally of that ‘other’ page set up under Places. There are ways to merge these types of pages into your current page, if you are having trouble with this please contact me. We have successfully merged several places and pages in the past.
Have you checked to see if your business has other Facebook Places/Pages?
• Customised social media set up
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• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison