In recent times I’ve explained how to claim your Facebook Page URL (e.g. www.facebook.com/isocialize), now it’s time to flaunt it! If you work in the retail industry, this blog post is for you. It lists my top six places to show off a Facebook Page URL to gain more likes. These ideas are simple however I’m sure you will agree, there are still plenty of businesses not using them. If you’re not in the retail industry, don’t worry because I’m sure these ideas will inspire you to think of more ways to promote your Facebook link.
Giving people a reason to connect with you via Facebook should be a no-brainer in retail and shopping centres due to their ample opportunities for display signage, however sometimes our budgets are directed to other marketing activities. Next time you have some spare cash, think about directing it into signage advertising your Facebook URL with a call to action. Shopping centres might look at food court tables/table talkers, door decals, floor decals, hoarding signage or signage placed on the back of amenity doors. Retailers would strategically place signage on store windows, menus, at the point of sale, flyers, shopping bags/packaging or branded stickers.
It’s important to maintain consistency across your marketing collateral and you most likely already include your website address on any advertising or material which is distributed. Time and time again I see businesses use the Facebook logo or the words ‘Find us on Facebook’ on their marketing collateral/advertising and there is no mention of the businesses Facebook Page URL. If you want customers to find you without distraction, the best thing you can do is provide your Facebook URL on all marketing material.
I have no doubt that your website is already actively used to promote your marketing campaigns or your services, therefore it is most likely a valuable source of customer traffic but does it contain a link to your Facebook page? Better still does your website have a Facebook Plugin which allows people to like your page without leaving your website? By making it easier for customers to like your Facebook page without leaving your website you’ll increase your chances of conversion because distractions will be minimised.
Every business gives out receipts as proof of purchase whether it’s for products or services. In a retail store simply adding your Facebook address at the bottom of the receipt or on the reverse side with a call to action will be helpful in attracting more fans. Shopping centres might consider adding their Facebook URL and call to action to gift card ceceipts or other collateral which is handed out from the information desk.
Most people carry business cards on them to ensure that an opportunity is never missed and you can easily add your Facebook URL to the list of contact details on your personal business card. In addition to this have you ever thought about printing business cards dedicated to your businesses Facebook address? Cards are easy to hand out in all situations and if you have a promotion happening on your Facebook page you could easily direct people to your page and encourage them to participate. If they don’t have a smart phone they simply take the card and use the details at a later date.
6. Events & PA Announcements
If you’re holding an event either in store or in centre chances are you will have a captive audience in a confined space, this is the perfect place and time to shout out and show off your Facebook URL. You might use stage signage, giveaways, compere notes or Public Address (PA) announcements to promote your Facebook URL with a call to action.
Now it’s over to you: Where are you actively advertising your Facebook URL to ensure that your new and existing customers like you on Facebook? Are you using something unique or have you found a particular piece of collateral which is driving Facebook traffic? Please feel free to drop me a line in the comments below this blog post.
Author: Celina Johnson, iSocialize
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison