With School Holidays currently in full swing and Christmas just around the corner you are no doubt planning in store celebrity appearances or entertainment for your shopping centre or retail store. Naturally with these planned events you will be implementing publicity and advertising. In this blog post I’d like to share with you five ways you can use your Facebook page to generate publicity and organically grow your Facebook fan base.
1. Facebook Questions
When you first commence booking your school holiday entertainment or celebrity guest appearances try using Facebook Questions to find out what your customers/fans want to see. Who are they most interested in? Do their children like The Smurfs more than Bananas in Pyjamas? This form of research is available for free on every Facebook page, it’s easy and it can assist with viral word of mouth, particularly if you have some great options for people to choose from. All you need to do is go to your page, click on the ‘Offer, Event+’ tab (or in some cases the ‘Event, Milestone+’ tab) in the status update area and the option for questions will appear like this:
If you only have three options available (or options are limited) you can click the check box so that fans can not add more options.
2. Facebook Updates/Teasers
When you have booked your entertainment and it’s time to get ready to let your fans know what’s in store, post a few updates to get your fans excited, engaged and asking questions. Post a series of hints and clues as to who the entertainer or celebrity will be and tell people what they will be doing. You might even post a date claimer to ensure customers don’t miss out on the special event. You will want to ensure that you structure your status updates to get people to like, share or comment on your page, this will maximise fan engagement.
3. Facebook Competition
If you have gone to all the trouble (and expense) of organising a celebrity appearance, chances are the celebrity will be in store or in centre for a short time prior to or after the main event. If there is enough time to organise a half hour meet and greet with two lucky fans you might consider running a Competition exclusive for your Facebook fans. Running a competition will help you to highlight the main event, without repeating the same message over and over, it will encourage your current fans to keep the information top of mind with their Facebook friends and it will provide a unique opportunity only available to your fans therefore encouraging fan growth. Always ensure that your competition is compliant with Facebook by reviewing Facebook’s Page Guidelines.
4. Facebook Event
Each Facebook page has the ability to set up a Facebook Event. You’ll find this option underneath the ‘Offers, Event+’ tab in your status update area. By creating a Facebook Event you can enter in all of the details including: date, time location and description, you can also upload a thumbnail/image for your event. Creating a Facebook event provides the following advantages:
5. Celebrity Appearances on Your Facebook Page
If your celebrity appearance is popular with people over the age of 13 years (because you must be 13 years of age to have a Facebook account) you might consider asking your celebrity to visit the Facebook page (using their Facebook page profile) either before or after their appearance on stage to answer questions or talk to fans under a specific thread/post on your Facebook page. If you are seeking to raise the profile of the event you would do this the week prior. If however you are wanting to leverage fan growth off the people attending the event you would carry out the activity post appearance.
Now it’s over to you: What other features of Facebook or other social networking sites do you use to create publicity for your in store/in centre appearances with celebrities?
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison