I know that many of you simply don’t have time for another social networking site but if you do nothing else with Pinterest (besides claiming your Pinterest URL … just in case!) I highly recommend that you add the ‘pin it’ button to your website, particularly if you use your website to showcase your products and services.
Pinterest is a virtual pinboard. It allows you to organize and share all of the beautiful things you find on the web. You can use Pinterest to share photos of how you want to decorate your house, clothes you want to buy, plan your wedding, organise recipes, recommend your favourite books or share your favourite quotes. The list is endless. You can also use Pinterest to search other people’s pinboards and add their content to yours or follow their boards to discover new and inspiring things.
If you’re still unsure about Pinterest, take a look at this quick 90 second clip which helps to explain Pinterest.
Now that you have a little bit of an understanding about Pinterest and how it works here’s my top five reasons why you should have the ‘Pin it’ button on your website:
1. You Don’t need to have a Pinterest Account
You don’t need to have a Pinterest account in order to get people to start pinning your content to their Pin boards. This is great for retailers who don’t have time for another social networking site because it means you can benefit from additional traffic if someone pins your products and services. When a Pinterest user pins an image from your website it attaches the image to the users board and the image appears in the newsfeed of followers. Although you don’t need to have a Pinterest account to have the ‘Pin it’ button on your website I would highly encourage you to visit Pinterest and claim your URL before someone else does.
2. The Pin it Button is Free
Like most plugins the ‘Pin it’ button is free but you need to know a little bit about the back end of your website if you are going to install it. If you don’t have the skills to do this, you should speak to your website developer about setting it up so that it shows up with your other social share functions (Facebook like, twitter share, email etc). Your aim is to make sure that when people click on the ‘pin it’ button, the image takes people straight back to your website where they can potentially buy the product or service.
3. It Reminds People to Share Your Content
You may not know this but active ‘Pinners’ (users of Pinterest) will already have the ‘Pin it’ button saved to their browser, this means they can pin anything from any website. Although this makes pinning easy if you are actively searching for pins, nothing replaces the value of being able to remind visitors that they should share your products or services, this can be achieved by having the ‘Pin it’ button right next to the items you want people to share.
4. Pins and Repins = Eyeballs on Your Products
When someone pins images from your website the image is attached to a pinboard in Pinterest, it is also sent out into the newsfeed of that users followers, this means more people are looking at your products. Naturally not everyone will repin the image or even click on the image, however you still have the opportunity for people to discover your store and potentially buy your products, all with very little financial outlay on your part.
5. 68% of Pinterest Users are Females
According to Modea 68% of Pinterest users are women and there is simply no hiding the fact that we like to shop! If your target market is women, chances are your website visitors are already on Pinterest and this is the perfect place for your products to be shared with other women.
So if you don’t have time (yet) for Pinterest but you have the ability to add the pin it button to your website for a nominal cost why not take the plunge and add it now. You can get started by getting the ‘pin it button for your website’ here. If you are actively monitoring your website to see where your traffic is coming from you might be surprised to see extra traffic coming from Pinterest.
Now it’s over to you: Have you added the ‘Pin it’ button to your website? If so have you seen any significant change in traffic patterns in recent times? Please feel free to share your Pinterest URL in the comments below, I’d love to see what you’re up to on Pinterest. You are welcome to pin my images too! If you hover over them on this page the ‘pin it’ button will come up.
Author: Celina Johnson
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