When you log into Facebook, the very first page you are taken to is called your newsfeed, but did you know that your Facebook Business Page also has a newsfeed?
Recently I completed a session of Facebook Training for a group of proactive shopping centre retailers and this was one topic which they wanted to master. I thought I’d share some of the information in this blog post so you too can learn how to create, access and use this newsfeed for your Business Facebook Page.
Your Business Page Newsfeed is accessible by taking the following steps:
To create your Business Page Newsfeed you need to make sure that you have ‘liked’ other business pages as your page. To do this you will need to follow steps one and two from the above instructions and then commence searching for relevant business pages who compliment your niche. If you are a Female Fashion retailer you will want to like other pages where your ideal clients are most likely to ‘hang out’ on Facebook. This might include accessories stores, shoe shops, beauty salons etc. You can search for relevant pages using the Facebook search function, alternatively most businesses have a link on their websites which will take you directly to their Facebook page.
When you have liked a number of business pages your business newsfeed will be created and you can simply click on ‘home’ to view it, the ‘liked businesses’ will also show up under the ‘likes’ on your Facebook page, similar to this:
The advantage of liking other businesses and having a newsfeed for your business page means that you can check the newsfeed regularly to like, comment and share content from other businesses. By doing this you will be actively spreading the word about your business too, therefore potentially growing your page’s fanbase organically. Remember businesses are run by people and if they see you politely liking, commenting and sharing they might visit your page and follow suit. These businesses might even prove to be a potential client. Other fans visiting the page will have the opportunity to see your business in the comments section and once again this provides the opportunity for your business to be discovered.
Now it’s over to you: Do you regularly visit other business pages and thoughtfully comment, like and share their content? Have you experienced success in doing so? I look forward to seeing your comments below.
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison