I’m a big believer in Facebook for sub-regional sized shopping centres, retailers and small business because you can cost effectively use this medium to market your business via a Facebook Fan page and Facebook advertising. In this blog post I’m going to give you a checklist for some of the things that you could be doing to cost effectively market your business over the festive season using Facebook. Naturally you would implement these in conjunction with other marketing channels and you should also consider how you can leverage these in maximising the growth of your Facebook page.
I’ve broken the checklist down into 5 key areas: Decorations, Trading Hours, Events/Competitions, Products/Services and Staff. Let’s take a look:
Now it’s over to you: What else are you doing on your Facebook page to help improve your Christmas retail trade, grow your relationship and communicate with your clients? Maybe you are posting status updates with shopping tips, telling customers the best places to park for specific stores. I’d love to hear from you so please leave your comments below this post.
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison