Business owners and shopping centre marketing managers want to know how they can capitalise on their existing store traffic quickly and easily. The first thing I tell them is to look at their shop windows. Think about it, each day you have plenty of people walking past your shop front both existing and prospective customers. You already use your shop windows to encourage customers to spend money so take some time out and think about how you can use them to encourage people to pick up their mobile phones and press like!
Here’s some ideas to get your brain ticking over for 2013!
This one is easy – anyone can do up a sign right? The catch is, you need to make your sign interesting enough to cut through the clutter. Sure you can put a sign up that says ‘Like us on Facebook’ (with your Facebook URL) but your sign will stand out more if you use images and text to grab your ideal customers attention. The size of your sign might also be a consideration and the place that you decide to position it on your store front.
If you have room for a display in your shop window this is the perfect place to convert passersby into Facebook fans. A Fashion store might use real life models as mannequins and dress them up in T-shirts printed with their Facebook vanity URL, as people walk by they could hold up signs encouraging them to press like. A jewellery store might use signs next to watches, rings and bracelets to encourage people to like their favourite items on their Facebook page. If you are running a competition you could use your window to encourage people to visit your Facebook page to enter. The possibilities are endless.
If you are limited for space and you need to keep the message short and sweet, try QR Codes. QR codes or Quick Response codes as they are sometimes called, enable you to create a bar code which when scanned with a Smart Phone app (like i-nigma) take you to a website. When you arrive at the website you can take a number of actions. In the instance of the Likify QR Code Application you can use this app to direct people to like your Facebook page or follow you on Twitter. QR Codes are perfect for encouraging passersby to take out their mobile phone for immediate action, before they walk away and forget about it.
Whatever you decide to do in store make sure it’s fun and social, after all you want to give them another reason to press like and stay connected.
Now it’s over to you: What signage are you using to convert your existing customer traffic into Facebook fans? Have you tried QR Codes? Did you find them successful? Have you tried creating a store display to get your customers to pick up their phones and take instant action? If you do try any of these suggestions or I have inspired you to try something different, please drop me a line in the comments section below or post your photos to my Facebook page.
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison