What’s the first thing you normally do when you start searching for a business or a particular type of business?
Do you ‘Google it?’ Of course you do!
What happens when you Google a particular business and their website doesn’t come up on the first page? What do you look for next?
I use Facebook pages (yes they show up in Google search results), Google Places/Google + and free online directories as a good source of information. I very rarely pick up a phone book or visit the directory’s website to search for a business. Is it just me?
It never ceases to amaze me that many small businesses, retailers and even smaller sub-regional sized shopping centres don’t take advantage of these sites where they can list their business for free and over time their listing will be indexed by Google. I think it’s really important that if you decide (for whatever reason, maybe budget constraints) not to have a website that you at least rank in Google, even if it is only with a free online listing. People still need to be able to contact you or find out something about your business. If you are not sure where to begin, here’s some tips to get you started!
1. Register your business with Google Places or Create a Google + Page, you can do this by visiting www.google.com/placesforbusiness
3. Create a Facebook page and start posting regular content. Make sure you claim your Facebook URL too, this will help Google find your page more easily.
Even if you have a website already all of these things will help Google locate your site and improve your SEO.
1. Add your key words throughout your copy
2. Update your website with new content regularly but before you start a blog you should consider how much time you have to devote to creating regular content and what you will talk about
3. If you operate the back end of your website, consider SEO plugins. If you use WordPress you will be familiar with these plug ins or you can ask your website designer to help you out
4. Make sure that your website can be found by search engines, this is part of the set up process with your web designer but always make sure you ask the question
Now it’s over to you: If you have already taken these steps, I’d be interested to hear how long it took before you started seeing some results. I’m already seeing results for my own website and my clients just by taking a few of these easy steps. If you don’t have time to set up your Facebook page or Google+ page we provide this service for our clients regularly so feel free to contact us.
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison