Two of the most popular apps on my iPhone include the Facebook and Facebook Pages App, mainly because of my field of work. However, I believe that any small business owner, retailer or shopping centre marketing manager who looks after a Facebook page will find these apps useful, so today I’m going to share some of my favourite features!
*Please note this blog post is based on the Apple iPhone Applications.
What is the Facebook app? It’s the iPhone application that you can use to access everything associated with your personal Facebook account.
Create a Group If you are part of any Facebook groups you will find this feature handy if you want to set up your own group for a specific interest. You can create a group in seconds from your iPhone, select your friends as members and start posting status updates. Unfortunately you can’t create documents yet but it’s still very easy to get the ball rolling and fast!
Terms and Policies I love this one! If you click on this option you will find all of Facebook’s policies in one place. Quite often when I am seeing clients they will ask me about a campaign that they would like to run on their Facebook page so I will quickly refer to sections from the Promotions or Pages terms of service. It’s the perfect way to make sure you are always complying with the most up to date policies from Facebook.
Report a Problem You can now report a problem from your mobile too which great. This includes sending feedback to Facebook about the application and reporting issues with particular pages of Facebook which you visit on the Facebook app. There is even a section which will tell you how to report abuse, spam or violations against Facebook Policy.
What is the Facebook Pages Manager App? It’s Facebook’s answer to managing your Facebook business page on the run from the convenience of your mobile device.
Scheduling Posts Lots of social media experts don’t like scheduling posts but I am a huge believer in scheduling provided you make time to respond to those scheduled posts. I love having the ability to schedule content when I find it because often you might forget about it later on, plus it really annoys me when I see several posts from the same business all in a matter of minutes one after the other. From the iPhone app you can schedule a text only status update if you think of something while you are out and about. I usually schedule this and make a diary note to check Facebook shortly after the post is scheduled to appear.
Deleting scheduled posts This is one of the best features on the Pages App by far! If you are scheduling posts, then you need to be able to delete them at a moments notice and thank goodness this app allows you to do it. This is perfect when situations change quickly. Here’s how you do it:
Responding to messages If you have messages enabled on your page then having the ability to receive the message on your mobile and respond straight away means you are keeping on top of fan requests and providing great customer service if that fan also happens to be a client. I really like the convenience of this feature.
Insights Granted the Insights that you have access to on your mobile phone are no where near as in depth as those available on your computer, but having the ability to quickly see total likes, People Talking about this and weekly reach will still give you an idea of how your page is performing.
Now it’s over to you: What are your favourite features on the Facebook app and the Facebook Pages Manager App? Are there more features that you would like to see introduced?
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison