Who wants to give their Facebook fans the thumbs up? As Facebook admins we ask a lot of our fans, “like this”, “share that”, “comment below if” etc but sometimes you just want to give them something in return to say thanks!
Today I’d like to share with you one of my favourite shopping centre Facebook pages, Sunnybank Plaza in Brisbane.
Sunnybank Plaza established their Facebook page in 2010 and they have worked consistently to grow their following with new, relevant and exciting content for their 6,000 strong Facebook following. Let’s take a look at a couple of ways in which they have been giving their Facebook fans the thumbs up.
Facebook recently announced that you can now run Competitions on your Facebook Timeline. Sunnybank Plaza used this as an opportunity to highlight their Food Discovery Tours, one of their most popular campaigns (and recently awarded ‘Excellence in Marketing, Regional Centres,’ from the PCA, Queensland Retail Property Awards 2013. Congratulations to Lisa Smith and the team!!).
In the initial status update they simply asked fans to like the post and they would randomly draw two competition winners. Here’s the post:
By offering a random giveaway Sunnybank Plaza rewarded their Facebook fans and encouraged them to stay connected to their page. This particular example was perfect to highlight their Food Discovery Tours and had the potential to entice customers to try it out in the future. The flow on affect from the two winners with positive word of mouth would no doubt be an advantage too.
Notice how the prize was inexpensive to the shopping centre but still of high value to their loyal fans. What might you offer in a similar Facebook timeline giveaway?
If you choose to run a competition on your Facebook timeline always check the Facebook Page Guidelines to ensure that you are compliant.
Sunnybank Plaza recently hosted a One Day Sale and to say thanks to their Facebook fans for attending in Centre they offered a number of exclusive giveaways driving traffic to specific locations in Centre. They gave away a bottle of perfume, donuts, shoes and pearl bracelets. Take a look at the status updates that they posted to keep their fans on the go throughout the sale day:
Prizes were kindly donated from retailers, allowing them access to the Facebook page on a busy sale day when customers are looking for bargains. These updates were fun and encouraged customers to visit stores at specific times to claim the prizes. One of the stores went a step further, they surprised and delighted a loyal Facebook fan by offering an additional prize because the competition was so close! You can see below where they were publicly acknowledged by the fan:
These are just a couple of simple ideas that you can implement on your Facebook page. They are low cost and help in providing a reward to your Facebook fans. What will you do to give your Facebook fans the thumbs up and keep them coming back for more?
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison