How often do you visit a business or a place and ‘check-in’ on Facebook while you are there?
Maybe you have seen your friends checking-in on Facebook and wondered how they do it or why they do it? From a business perspective check-ins are important for a number of reasons so I’m going to explain them in this blog post.
If you’re not sure how to check-in on Facebook , all you need to do is log in to Facebook (using the Facebook app) on your smart phone and click the ‘Check-in’ option in the status update bar. Follow these instructions below step by step:
Now that you know how to check-in, you are probably wondering why you might use this? Here’s a few reasons you might like to check-in next time you are out and about:
1. To remember the name and location of a particular business
2. To date stamp it on your Facebook Timeline (e.g special milestones, events, birthdays, anniversaries, special tourist locations etc)
3. To help out a local business (each time you ‘check-in’ your Facebook friends will see this in their newsfeed – depending on your settings.)
4. To find out if other Facebook friends are at a particular location (you can catch up in person)
5. To receive a discount or free offer from a local business (some businesses will offer a discount on proof of check-in)
6. To keep family and friends up to date with your travels when you are away on holidays
Have I forgotten anything?
If you use your Facebook timeline as a snapshot of all the highlights in your life’s journey you’ll enjoy the ability to look back on all of the places you have visited, those special occasions and where they were spent. You’ll see images like this on your Facebook timeline after you have checked-in. You can also add photos to your post.
When your friends check-in to places it will show up in your newsfeed and you have the opportunity to discover new places. It might be Shopping Centres, Restaurants, Shops, Tourist Attractions etc the list goes on. They will show up in the newsfeed like this:
If you click on the blue link it should click through to the official Facebook page (if it is set up correctly), like this one:
Here’s another example:
These businesses have the opportunity to be discovered from the actions that your friends have taken and you can like the page or visit it in person.
If you have a Facebook page and people can’t check-in to it, you might need to adjust your settings or claim the official page. If you don’t want the hassle of dealing with Facebook or it’s all too hard, contact us and ask about our Check-in and Facebook Place Claim service.
From a business perspective check-ins translate to free advertising. It means that your business is showing up (hopefully for positive reasons!) in the Facebook newsfeed and has more chances of being discovered or having people interact with your page. You can measure your ‘check-in’ performance using Facebook Insights, it now provides you with a breakdown of each days check-ins
To access this graph click on Insights > Visits > It’s the second graph called ‘Other Page Activity’
Demographic data about check-ins is also available, here’s a screenshot to give you an idea of what you can see:
You can find this graph by clicking: Insights> People>Check-ins. Please note this data is only available if you have had more than 30 people check-in.
If you are running a campaign encouraging people to Check-in these tools are great to get an idea of who has a smart phone, the Facebook app and you might even use the data to refine the incentive in future.
Now it’s over to you: Do you have the Facebook Check-in feature on your page? Why do you Check-in to places on your Facebook profile? I’d love to hear about any of your campaigns targeting Facebook check-ins too, so feel free to share them below or drop me a line.
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison