If you missed my last blog post you’ll need to take a look here to gain some context for today’s post . I spoke about Gary Vaynerchuk’s new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and how shopping centres and retailers are sending out too many right hooks. Today I’d like to share with you a plan to help you achieve more jabs in 2014. I am by no means suggesting that you should use these jabs as your only strategy for social media because there’s a lot more to it than that but my hope is that they will help you achieve more with social media. Are you ready? Let’s go!
Right hooks are your sales driving posts, they might be discounts, offers, anything product and service related with an obvious call to action, to buy or enter your store/shopping centre.
Jabs are the posts you strategically send out in the lead up to your right hooks. They are pieces of content that appear native to the social networking site, engaging and in touch with news, current affairs or local events.
For the next three months I’ll be posting a series of images to my social networking sites which won’t be branded, this will ensure that the images look generic and are appealing to share. They will be relevant to specific retailers, neighbourhood and sub-regional sized shopping centres. My aim is to provide you with good quality content to assist with your jabs. Here’s a sneak peek of a couple of images coming up which I would love for you to share!
By sharing these images as part of your social media content strategy you’ll provide your fans with the opportunity to engage with you more rather than sending out too many right hooks with retailer sales or centre promotions.
To make sure that you don’t miss out on this free content there’s a few things you can do:
#1. Follow iSocialize
#2. Get Notifications
Make sure you ‘Get Notifications’ from my Facebook page so that you never miss a post.
All you need to do is visit my Facebook page, click the like button and the drop down will say ‘Get Notifications.’ Make sure this is ticked:
#3. Find Images With Hashtags
If you use Twitter, Pinterest and Instagram, you can find my posts by searching the hashtag #RetailShare or #ShoppingCentres, you could also add a reminder to your calendar now to visit these profiles weekly.
You might be wondering what I mean by this and that’s perfectly okay. Some users simply aren’t aware of the copyright issues that can arise by saving other people’s images and sending them out onto social networking sites without properly acknowledging the originator, so let me explain…. you should be using the native share functions available through each site or the relevant third party apps. This allows for the correct acknowledgement of the originating source in a very subtle way.
To find out how to share images correctly on Facebook, Twitter, Instagram and Pinterest, download this handy guide.
Why would I do this? If you do this correctly it will mean that the ‘people talking about this’ (Facebook Insights) figure on my Facebook page will increase and your affinity to my page will also increase. I use this number to measure that what I’m providing to you is worthwhile because that’s the very reason why my business exists, to serve businesses like you! I’ll be spending time creating these images and as they won’t be branded, they will appear as if they are coming from your business to the average social media user.
Do we have a deal? If so make sure you download this easy reference guide for sharing images.
Now it’s over to you: What do you think? Will this help you concentrate more on your jabs rather than sending out one right hook after the other? What other jabs do you already send out on your social networking sites? I’d love to see them, so drop me a line or make a comment below.
If you think this is all too much hard work, I offer Facebook page management as part of my suite of services so feel free to contact me.
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison