How often do you login to Linkedin? I’m guessing it’s probably only when you receive a notification to connect, am I right?
If you use Linkedin more regularly I’m confident that you will see more opportunities both professionally and personally. It might be to connect with new or old colleagues, stay up to date with your circle of influence, find more business opportunities or simply discover news about your industry or interests.
Today I want to challenge you to do these six things to help get more out of Linkedin.
The most difficult part of staying up to date with all of your social networking sites is remembering to log in! To help you remember to login and check your Linkedin account make sure that when you open up your internet browser, Linkedin is one of the tabs that opens up automatically.
If you use Internet Explorer go to Menu>Add Site to Start Menu> Add
If you use Chrome go to Menu>Settings>On Start Up Open a Specific Page> Set Pages>Add the URL>Add
Now each time you open up the internet browser at the start of your working day you will see Linkedin in one of the tabs.
Think about people you might have made contact with today, yesterday or last week. They might be colleagues, friends, family, business acquaintances etc, search for them on Linkedin by name and press connect. You’ll be surprised at how many people you know who are registered on Linkedin. If you can’t think of anyone right away or you’re having difficulty finding people in search you can click on the ‘People You May Know ‘ option located at the top right hand side. It looks like this:
You could also upload your email contacts by clicking on the menu item Network> Add Connections
Quickly scan your newsfeed to see if anyone has a new job, a job anniversary or maybe they’ve posted an update. Press the like button or comment on their post. This will help you to establish better relationships with your connections and help you stay up to date with what’s happening.
Endorsing a connection is easy but it only makes sense to do this when you know the capabilities of a connection or if you have experienced their service. You can do this by visiting their profile and clicking on the ‘endorse’ buttons which are located underneath the heading ‘Skills and Endorsements.’ Sometimes Linkedin will show the option at the top of your Linkedin home screen as a reminder and you can easily click endorse.
If you haven’t joined any groups you should find a group or interest and click the join button. From the menu click on Interests>Groups and there is an option for ‘Groups you may be interested in’ alternatively you can search for groups by industry.
If you are part of a few groups take a moment to visit one of those groups and ask a question or join the conversation. This will give you the opportunity to connect with different people and learn more about the group topic and your industry. If you need answers to a question this is also a good forum for help.
Find out if your competitors, suppliers or customers have a Linkedin company page by searching companies in the search tool bar. You can click on the follow button and receive updates when they post to their company page. Following a company will help you stay up to date with their products, services, positions vacant and other corporate announcements.
I hope this blog post has helped you get a little more out of your Linkedin account. Feel free to connect with me on Linkedin or visit any of my other social networking sites.
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