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How often do you visit a business or a place and ‘check-in’ on Facebook while you are there?
Maybe you have seen your friends checking-in on Facebook and wondered how they do it or why they do it? From a business perspective check-ins are important for a number of reasons so I’m going to explain them in this blog post.
If you’re not sure how to check-in on Facebook , all you need to do is log in to Facebook (using the Facebook app) on your smart phone and click the ‘Check-in’ option in the status update bar. Follow these instructions below step by step:
Do you use Photo-Map on Instagram? If you have a public account for your retail store, shopping centre or small business, you might consider using it to help increase your reach. Here’s two ways you can achieve this:
When you upload photos to your Instagram account you have the opportunity to select ‘Add to Photo Map.’ It’s that easy!
When you do this with a public account, your photos will be discoverable when other people click on the same location in photo map, let me explain in the next section…
When you click on the location of a photo which has been posted to Instagram like this:
You will see another page open up with users who have also added their photos to photo map, these will be public users or accounts that you follow. This is what it looks like when I click the Queen Victoria Building:
The map appears and you can see underneath that there’s a heap of photos taken by other Instagram users. This is a great way to discover who your customers are and follow them (if the location is your business), alternatively you might use this as a way to connect with people who have like minded interests or shared a similar experience at this location.
Did you find this post helpful? If so please let me know if you’d like tips on something else in the comments below, alternatively feel free to drop me a line.
Author: Celina Johnson
Who wants to give their Facebook fans the thumbs up? As Facebook admins we ask a lot of our fans, “like this”, “share that”, “comment below if” etc but sometimes you just want to give them something in return to say thanks!
Today I’d like to share with you one of my favourite shopping centre Facebook pages, Sunnybank Plaza in Brisbane.
Sunnybank Plaza established their Facebook page in 2010 and they have worked consistently to grow their following with new, relevant and exciting content for their 6,000 strong Facebook following. Let’s take a look at a couple of ways in which they have been giving their Facebook fans the thumbs up.
Facebook recently announced that you can now run Competitions on your Facebook Timeline. Sunnybank Plaza used this as an opportunity to highlight their Food Discovery Tours, one of their most popular campaigns (and recently awarded ‘Excellence in Marketing, Regional Centres,’ from the PCA, Queensland Retail Property Awards 2013. Congratulations to Lisa Smith and the team!!).
In the initial status update they simply asked fans to like the post and they would randomly draw two competition winners. Here’s the post:
By offering a random giveaway Sunnybank Plaza rewarded their Facebook fans and encouraged them to stay connected to their page. This particular example was perfect to highlight their Food Discovery Tours and had the potential to entice customers to try it out in the future. The flow on affect from the two winners with positive word of mouth would no doubt be an advantage too.
Notice how the prize was inexpensive to the shopping centre but still of high value to their loyal fans. What might you offer in a similar Facebook timeline giveaway?
If you choose to run a competition on your Facebook timeline always check the Facebook Page Guidelines to ensure that you are compliant.
Sunnybank Plaza recently hosted a One Day Sale and to say thanks to their Facebook fans for attending in Centre they offered a number of exclusive giveaways driving traffic to specific locations in Centre. They gave away a bottle of perfume, donuts, shoes and pearl bracelets. Take a look at the status updates that they posted to keep their fans on the go throughout the sale day:
Prizes were kindly donated from retailers, allowing them access to the Facebook page on a busy sale day when customers are looking for bargains. These updates were fun and encouraged customers to visit stores at specific times to claim the prizes. One of the stores went a step further, they surprised and delighted a loyal Facebook fan by offering an additional prize because the competition was so close! You can see below where they were publicly acknowledged by the fan:
These are just a couple of simple ideas that you can implement on your Facebook page. They are low cost and help in providing a reward to your Facebook fans. What will you do to give your Facebook fans the thumbs up and keep them coming back for more?
Author: Celina Johnson
According to The Sydney Morning Herald more than 7.3 million Aussies are checking Facebook on their mobile devices each day! This is one good reason to pick up your smart phone and check to see what your social media accounts look like publicly.
I must admit I am guilty of paying more attention to how everything looks from my PC but I’m making more of an effort these days to go through all of my accounts and check the appearance from mobile devices. It can be tricky because social networking sites don’t always keep images in the same proportion across all devices but you should still decide what you are happy to live with and change those items that are in desperate need of revision.
Here’s a few screen shots I took from my iPhone apps:
If you have been keeping an eye on my Facebook page you probably already know by now that you can edit ANY Facebook posts – YAY!!! I have talked before about the fact that you could edit Facebook updates that have an image (on your Facebook page) but this news is great, particularly if you share a lot of links or post plain text. Today’s tip is a quick ‘how to’ just in case you missed the news.
You’ll find this new feature here when you click on the top right hand corner of your post (there’s a little arrow when you hover over it):
Do you receive a heap of notifications to your email account about your Facebook page or things happening on your personal profile? Would you like to better manage these notifications? Today’s tip shows you how to do exactly that!
If you are receiving notifications to your email about people posting, commenting or sending messages to your Facebook page and you no longer want to receive these emails you can update your settings by following these instructions:
1. On your Facebook Page click Edit Page > Edit Settings
I often see this on Shopping Centre Facebook pages, where retailers will post to the page hoping that their status update is seen by the fans of the Shopping Centre Facebook page. You might also have fans who share awesome content with you and post it to your Facebook page. Today I want to show you in this video clip how easy it is to share this content with your fanbase and highlight it on your page so that it really stands out.
Take a look at this clip to learn more:
Author: Celina Johnson
When Facebook give you the opportunity to try out something new, go for it! Recently I have been given access to the new ‘Pages to Watch’ feature, it popped up on a few of my pages this week and I didn’t have that much time to check it out so I had a look but didn’t implement it straight away. Now the feature is only available on one of my pages so I have put it to use. My advice today it to make sure you take action early if you see new features, otherwise you will miss out.
Did you know that your Facebook page has a SPAM filter that will automatically set some fan comments to SPAM? You should check this section of your Facebook page regularly to make sure that you’re not missing any important comments which have been incorrectly defined as SPAM.
Here’s How to Check it:
1. Visit your Facebook page
2. Click on ‘Edit Page’ from the admin panel and click on ‘Use Activity Log’
3. Down the left hand side there are a few options to choose from, click on ‘SPAM’
4. If you have any comments which are SPAM they will show up in the right hand column underneath the month in which they occurred. You will see a little icon on the top right hand side of the post which allows you to either delete the SPAM or you can unhide it if it was incorrectly set to SPAM. It will then show up on your Facebook page.
Author: Celina Johnson
You might have several Twitter accounts, one for personal use and one for your shopping centre, retail store or small business. If this is the case you’ll be glad to know you can manage them both from your iPhone App.
1. Download the Twitter App for iPhone and log in
2. Tap on “Me”
3. Tap on the people icon next to the little cog
4. The screen will turn over and you will see there’s a plus sign up the top on the right hand corner, simply tap here to login to a second account.
5. To switch between accounts tap on the accounts and make sure the one that you want to use is ticked.
Author: Celina Johnson
• Customised social media set up
• Daily Monitoring of your social media
• Marketing Plans and Strategies
• Experienced in Shopping Centres
• Experienced in Retail
• Experienced in Small Business
• Media trained
• Experienced in stakeholder liaison